Release | Gamification of Innovation

Special Issue of Creativity and Innovation Management on Gamification of Innovation Roth, S., Schneckenberg, D. and Tsai, C.-W. (2015), The ludic drive as innovation driver: Introduction to the gamification of innovation, Creativity and Innovation Management, Vol. 24 No. 2, pp. 300-306. Abstract: Gamification has recently been receiving increased attention in corporate innovation and business research alike. In this article, we […]

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