Entrepreneurship and Piracy | Special Issue of the International Journal of Entrepreneurship and Small Business, Vol. 22 No. 4.
Guest Editor:
Steffen Roth, ESC Rennes School of Business, France
Reading: Booties, bounties, business models. A map to the next red oceans
Abstract: This quest is for pirate maps to blue oceans. The key problem involved is that blue oceans turn red whenever these maps make their way from pirates to mainstream entrepreneurs. Pirates therefore have an essential need for maps to the next blue oceans. In drawing on form theory, this article develops a map sheet, on which it appears that, throughout history, pirates navigated social borders. An analysis of the gaps in past and present maps of social differentiation then allows for the discovery of a largely uncharted quadrant of the blue ocean for entrepreneurship and entrepreneuring.
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Dr. Steffen Roth 
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