Release | The great reset of management and organization theory. A European perspective

Abstract: In mid-2020, the World Economic Forum (WEF) announced the Great Reset, an initiative launched to assert, describe, and shape the direction of an epochal transition brought about by the global coronavirus crisis. Rooted in a European tradition of social theory, this article aims to articulate the broader social context of this scenario and pinpoint its implications for management and organization theory. One of these implications is that our fields face a significant risk of co-performing rather than studying the looming “great transformation” from an economy- to a health-dominated society, thus merely replacing one reductionism with another. It follows that what is required are management and organization theories that analyze rather than ride the macro social trends that shape organizations and their environments. The article concludes that if crises are the golden moments of alternative mainstreams, then for those interested in alternatives to the emerging “new normality” the golden moment to develop the next alternative mainstream theories is now.

Keywords: Great Reset initiative, digital transformation, healthicization, multifunctional organization.

Suggested citation: Roth S. (2021), The great reset of management and organization theory. A European perspective, European Management Journal, Vol. 39 No. 5, pp. 538-544.

The corrected proof version of this article is available for download here and audible here

Streaming or download might not work on some browsers. Click here for an alternative download option or stream the file on

7 thoughts on “Release | The great reset of management and organization theory. A European perspective

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.